Hot on the Heels of PaleyFest - X-Files 2 Poster and Website Arrive

I have to say that I'm digging the look of this poster. Very clever. Simple teaser. Readable date. Check, check, and check.
And under the date is the website that is being worked on right now but if you're lucky you can catch an occasional glimpse - www.xfiles.com.

PostSecret - Stamps + Chocolate

The marketing geniuses behind Altoids (just try to tell me their Curiously Strong campaign isn't effective, I dare you) have come up with a slightly viral, very interactive online campaign to promote their new Chocolate Altoids. Really, the word chocolate sold me right off, but apparently others aren't so easily swayed.

The concept is a la PostSecret. Annonymous people write short notes (up to 50 characters) that, once approved by the moderator, are added to the (chocolate) pool of other people's thoughts, shout-outs, secrets, put-downs, confessions, etc. The gimmick is that each thought becomes a white mint Altoid floating in a chocolate pool and anyone accessing the site can click on your thought and see what you wrote. You also have the option of approving your thought to be used by Altoids in the banner ads they are placing on other sites:


Therefore, anyone can be a copywriter! I bet that feels good to all you other ad students out there who paid $45,000 a year on a degree and countless hours on a portfolio only to be shot down time and again by the big ad agencies. Look! They don't even need you! They can pay joe-schmo $0 to write their ads AND get them to want to eat chocolate Altoids at the same time! Brilliant.

Good thing I want to be an art director.

Here's my special message to all of you:


If that doesn't put you in the mood for something chocolate dipped, I don't know what will.

because i'm not this witty on my own

who remembers the Advertising Slogan Generator from like junior year of college?!?! I do! I do! For some reason the memory of it just came to me today and of the countless (and let's be honest, pointless) hours I spent inserting my name, other people's names and, let's be honest again, dirty/bad words into the text box and hitting "Sloganize!". I think I even had a list on my computer of the more funny and innapropriate ones. then becky made magnets out of the ones with our names on them for our fridge at the cottage. she didn't use the dirty ones though (unfortunately).

so, let us all flash back to the days when we had countless hours to waste laughing at pointless but highly entertaining web pages. here are some examples of ones I did today, but if you haven't experience the Slogan Generator for yourself you have to check it out.


"A day without shitballs is like a day without sunshine."

"Pure Allison."

"Allison tested, mother approved."

"You like Allison, Allison likes you."

(uh oh, parental units, look away now) "Top breeders recommend Allison."

then there's this one that almost made me choke on my pineapple slice and die - "You're in good hands with George W. Bush."

And lastly, one that will bring dignity and maturity back to this blog.........




"I can't believe I ate the whole poop!"



yes, i have two degrees. and my parents are so proud.

i'd like some fries with that macnerd

clicking on the link above will prove to you how much of a computer/advertising dork my grad school friends and i are, because we find something like that to be funny. pretty damn funny actually. so funny that we share it with each other and say "take a look at this, it's really funny!" but if you don't know the difference between Mac and Microsoft products, you won't get it, and if you don't know how the companies package and advertise their products, it won't be funny, and if you like Microsoft more than Mac it won't be ammusing to you at all. so, don't say i didn't warn you.

you may procede.